How do we know what a thing is worth? That's easy, the marketplace will reveal it's value by assigning a dollar cost to it.
But if a thing is worth the amount it costs then buying it isn't a good deal, it's a neutral proposition. So we'd better try to get a better price.
If we can't support our concept of value with something other than the revealed value of the market then it is a race to the bottom for everything, and the only thing we value is money itself.
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